Unlike when I am riding in a car, I am able to read while flying. This worked out well for me last week as I had an opportunity to finish reading a book for my other class, CSM568.
Normally, reading about technology in books can be a hit-or-miss situation as many times, the material is outdated by the time the book is in print. While, I am sure that this is the case with a lot of the facts in the Groundswell book, the overall point is not lost. Essentially, companies need to embrace the web and especially Web 2.0. (Here is a link to a classmate's site on Web 2.0 and human resources http://martybrack.blogspot.com/) There is too much to even remotely cover here but suffice it to say it was an easy but insightful read. Anyone who is sceptical about the Internet and the role it plays in commerce would do well to read and understand it.
Groundswell: winning in a world transformed by social technologies
Charlene Li & Josh Bernoff
Harvard Business Press
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